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The Music Blog
The K-Pop industry really knows how to promote the Spring season huh. But this time, it's not just the typical Spring, lovey-dovey mv (unlike K.Will's Love Blossom or Roy Kim's Bom Bom Bom.) For the single ladies (and gentlemen) out there, this Spring mv, a collaboration by IU and HIGH4 (or more like....IU being there so people will notice HIGH4), is dedicated for you. It's all about the loneliness you (might) feel and habits you'd do by yourself, while you spot the shiny couples that are (seemingly) everywhere. Must admit that I didn't expect that to be the point of the mv until I read the lyrics in English - not to mention how slow I am by not interpreting the title, Not Spring, Love, or Cherry Blossoms.
A little bit about HIGH4 - gathered from the tiny information I comprehended from their music video interview (which btw, was quite a nice concept where IU interviews HIGH4.) Following the conventional K-Pop standards, we've got ourselves four (good looking?) guys with dyed hair, individually assigned nickname/talent/skill and all approx. around the same height. So far so good. Unfortunately I didn't feel enough uniqueness from them and I could tell that IU was trying really hard to promote them and make them stand out, but by the end she seemed to get a bit tired too...
Either way, no matter if you're single, just found your or already in a long-term relationship, this mv is for everyone. It's got the rhythm, cute visuals, and the Spring grooves. Enjoy!