Listen | Learn | Passion | Create | Filming | Editing | Producing
The Music Blog
Caffeine, vibrant pastels, infographics, birds eye view, and Seo In Guk. The theme of the song harmonises perfectly with my books and vitamin C drink. What a refreshing way to start the first day of post-exams freedom!
The introduction kicks off with the essentials - coffee and milk, icecream and espresso, caffe latte, coffee and cookies...and so on. I love the placement of each object in the rectangular screen shots. Each mug is destined to be placed above a checked mat with utensils aligned horizontally and diagonally beside it. When Seo In Guk appears by the 5th changed shot, don't expect a steady camera hold. The slightest wobbly movement lifts the atmosphere out of the spacious room - from what could possibly be a heavy ballade to poppy fairy floss. The following seconds of creative displays also grabbed my attention. You're given a ridiculously high chair that reaches up to a 4 storey-shelf (filled, of course, with coffee cups); a countdown to sleepless nights vs. caffeine; and sudden cuts between emotional changes in one scene. The varying usages of camera angles and focus, I believe, also play a part to the mv's successful cute, uplifting theme.
Music wise, not the most kawaii of K-Pop songs out there, but I would still place it pretty high up. (Sorry, must admit, Reply 1997 bias here.) At least it's got all the basics sorted. A well-known voice, steady soft percussion in the backdrop, guitar strums, occasional explosions of electronic brass sounds, few chord choices, and modern electronic keyboards. Then again, although nothing's new, it's always nice to go back to the familiar sounds of lovey-dovey, playful imaginations of youth!
Now give this song a go. You might find yourself addicted to a new type of caffeine!